GignoSystem Japan,Inc.
Corporate Information   IR Information   Press Releases   Site Policy   Privacy Policy   Information Security Policy   Contact
top Mobile Contents Solution Video and Music production Rights Management
System Architecture & OperationOne-Seg Programming Production & Web Presence ServicesSocial Networking ServiceMobile Site AnalysisOPTPiX GS iMageCreatorMarketing Services
Mobile Site Analysis [MSA]

Operating a mobile site often raises such difficult issues as how actually to achieve the wished results and how to use mobile handsets to do more marketing. Because users' needs are continuously changing as handsets evolve, there is a limit to how much information you can gather on your own in the mobile device industry.

Image
Image
Image
Image
The Five Elements of Mobile Site Analysis
Our MSA services cover the five elements of content analysis, usability analysis, user path analysis, heuristic analysis and competition analysis in comprehensive analysis and reporting on issues outstanding and recommendations going forward.
MSA Image
Content Analysis
We analyze content volume on the basis of general site-wide content and report on our findings in a visual manner.
Image
Usability Analysis
We evaluate how easy the site is to use, how easily a user can transit to target information and other aspects of usability in a five-stage check-sheet evaluation process.
Image
User Path Analysis
By observing the routes by which users enter the site and how they move around the site, we develop recommendations for improving usability through more effective content location.
Image
Heuristic Analysis
Rather than being statistics-based as are the other elements of analysis, heuristic analysis is conducted empirically, exploiting the know-how we have developed through years of experience. We present recommendations for applying knowledge of the latest trends and user characteristics to attract more users and report going forward as professionals with expertise in the mobile device industry.
Competition Analysis
We examine what sort of content is offered by competing sites and similar sites and on what sort of updating schedule they operate. On this basis, we identify what requirements are lacking in the site, as well as in what respects it excels, and apply this information to operational planning going forward.
Comprehensive Analysis
We provide reporting and recommendations formed from a comprehensive evaluation of the elements of content analysis, usability analysis, user path analysis, heuristic analysis and competition analysis.
Reporting Examples
* Site development planning
* Promotion recommendations
Back to top of page
Site Map JAPANESE